For many men, the grind of daily grooming means razor burn, bumps, rash, and pain. The constant, repetitive act of shaving can take its toll. Add to ...

In this West Coast Shaving 101 video, Aviv and Matt break down the intricacies of honing your straight razor. ...

Learning to strop a straight razor might feel intimidating, but West Coast Shaving breaks it down. Stropping is something that is done every time ...

For those who are beginning this wet shaving journey, there are so many new techniques, tools, and tricks to learn that you may feel overwhelmed. ...

Still learning the tips and tricks of this wet shaving adventure? Maybe you can get a decent lather that works. And you could get by with a ...

Let's unpack the vocabulary surrounding the ubiquitous shaving brush found all over our site. If you are just getting started on your wet shaving ...

Let’s talk about differences in straight razors and what might be a good straight razor for you. If you are just starting out on this journey to ...

Shaving brushes come in so many colors, textures, sizes, and hair grades. It can be overwhelming. Let's break it down. Here is a look at the variety ...

Let's splash around with some after shaves and give you the skinny on your post-shave possibilities.  There is so much goodness to enjoy even after ...

Understanding Safety Razor Terminology Let's talk about the differences in safety razors. Different razor heads What to expect from different heads ...

When we started thinking about creating products for others who love wet shaving, we wanted to make worthy razors at a great value. Now into our ...

A good shaving brush is the backbone of a classic wet shave. You might have the right blade and right razor. You might even have zeroed in on your ...